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Building a marketing database: tips for small businesses and start-ups
Grow your online prospects with a marketing database Building and maintaining a marketing database is an absolute essential for any successful business – small businesses and start-ups included. A...
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How Content Strategy Plays a Major Role in Your Branding Efforts?
Does your business have a content strategy yet? If it doesn’t, you are losing out on a wonderful opportunity to improve brand awareness, reputation and authority. It is important not to confuse...
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Email marketing: 10 tips for small businesses
I have always been a bit of a fan of email marketing and have remained a loyal advocate even during its little wobble about 10 years ago when concerns over SPAM were giving it a bad name. Happily it...
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10 tips for creating successful online advertisements
What does it take to create a good online advertisement? How do you successfully fill an empty space of say 300 x 250 pixels with engaging and informative content that culminates in a successful...
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10 Types of Emails that You Need to Start Sending Out Now
Email marketing is one of the oldest internet marketing techniques. It’s been around for ages. If you think, sending emails to promote your products/services is an anachronism of a bygone era, you...
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How to set an effective marketing budget for your small business
Setting a realistic marketing budget is essential for SME’s If you are a small business owner and haven’t yet got around to planning your marketing and marketing spend for the year ahead then now is...
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9 E-commerce Email Marketing Campaigns for Your Online Store
We’ve all received those completely pointless, repetitive and uninspiring emails from e-commerce companies, insurance firms, banks, telephone companies, the works. Nine times out of ten, we don’t even...
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5 E-Commerce Lessons to Learn From Walt Disney World
A visit to a Disney theme park – any one of them around the world – is one of those long cherished childhood dreams that nearly every kid who know Mickey Mouse has harbored. Why kids, I know a lot of...
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How to grow your email list
There is little doubt that email is an invaluable tool for small business ecommerce. It is cost-effective, flexible and executed properly can offer you great ROI. Of course email is only as good as...
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8 Marketing Ways to use Instagram for e-Commerce
Businesses, it seems, have squeezed the entire commercial potential of Facebook in the last few years. Reports suggest that there has been a 63% decrease in organic marketing reach since 2012 on...
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